When you put your name alongside a respected public cause, you build goodwill for your company. This means that both customers and employees will become more loyal. It also builds a reputation for accountability and integrity. People love when a company can show that it has a generous person at the helm.
Positive media coverage at a low-cost.
When you partner with a nonprofit, your logo will be seen as a sponsor at charity events. You can easily leverage that sponsorship to create stories about your community engagement for the media.
Sense of well-being
It has been proven that when you give yourself as well as your employees a sense that they are giving back to the community, this can improve health and bolster employee morale, retention, recruitment, and loyalty.
Appeal to donors in the US and the UK who can receive tax benefits in their country for donating to your project, even if you’re not based in those countries.
Ways to partner
There are different ways that you can partner with us.
Make a generous donation as a company and as an individual and encourage your staff to participate. Set a goal for the amount of money you want to raise for the nonprofit and give rewards to individuals who donate above a certain amount.
As a company, you can sponsor events like fun runs or charity balls. Sponsorship would include a sizeable donation, and your company’s name would be on the event merchandise.
Employee volunteer programs.
This sort of partnership is great if your employees want to get more involved in the nonprofit. They can spend their time volunteering for the nonprofit, whether it be a hands-on experience or assisting with the business end of things like marketing or legal help.
Corporate donation programs.
This means donating your company’s products or services to the nonprofit or setting up a corporate foundation where you regularly fund nonprofits of a certain type.
This means that you link your business’ services or products with a nonprofit cause. For example, for every sale made, you donate a portion of the profit to the nonprofit. In exchange, the nonprofit markets your company as a partner.
This type of partnership allows your business to seek profits while still working for social improvement. For example, if your business is a restaurant in New York City, you may serve food to customers as any normal restaurant would, but you would also be training new chefs who might not otherwise get the opportunity, donating kitchen equipment to low-income families across the city, and hosting dinner events where a portion of the profits go to support the project. You would need to find a nonprofit partner who specifically works in your industry for this to work.
Speak at events.
Speaking at events that are hosted by the nonprofit that you are working with is a great way to mutually benefit both parties. Nonprofits and charities are always looking for speakers who can train, inspire, and entertain members and large donors at fundraisers. Speaking at these events not only helps them, but it puts you in front of CEOs and other leaders, thus creating large brand awareness for your business.